Let’s be honest, if you’re thinking of hiring a Virtual Assistant, you’re probably not looking for jazz hands or jargon.

You want someone who gets the job done. Someone who understands your business. Someone you don’t have to spoon-feed.

Someone you trust.

And since I’m not a fan of big sales spiels, I’ll let the people who’ve worked with me do most of the talking…

Real Client Words (aka the receipts)

“My biggest concern before hiring Lily was that my instructions wouldn’t be followed. But I was pleasantly surprised — she stuck to the brief perfectly. Any changes I requested were handled quickly and efficiently. Lily is attentive, responsive, and truly reliable.”
— SB

“Working with Lily has made a huge difference to my business. I’ve regained precious time, revamped my entire website, and landed a major new project as a result. She’s proactive and genuinely invested in helping your business.”
— GR

“She just stepped in, read the SOP, and cracked on. Knows my ethics. Knows my products. Genuinely chuffed when she wanted to work with me.”
— CG

And Waffle & Write Clients Say…

“Running two businesses, volunteering, and being a mum of three means there’s always a lot whirring. In 30 minutes, Lily helped me get it all out — then turned it into a usable, colour-coded plan. Everyone needs a Lily in their life.”
— CW

People From My Past Life Say…

“One of the most organised and reliable people I know. Always met deadlines. Trusted to handle my whole sales territory while I was away.”
— JS

“Diligent, honest, commercially switched on. Builds trust quickly. Understands people and products.”
— AS

“Not just a great salesperson — accurate admin, strategic thinking, and actual graphs to back it up. I’d rehire her in a heartbeat.”
— KT

“Highly articulate. Can-do attitude. Took responsibility, worked independently, and made things happen.”
— JC

OK, so what does all that actually mean?

If we work together, here’s what you’ll get:

• A strategic thinker who spots the gaps and gently challenges where needed
• Calm, capable energy (with the occasional caffeine jolt)
• 15+ years of experience in business support, sales, ops, and people
• ILM Level 3 in Leadership & Management (aka: I get how things run and how people tick)

You’ll also get a VA who doesn’t just do the tasks, but actually gives a damn about how supported and spacious your business feels.

Whether it’s an inbox overhaul, a Waffle & Write session, or retainer support… I’m here to lighten the load. With care, strategy, and zero judgement.