Strategic Virtual Assistant Services

Strategic Virtual Assistant

Practical support, clear thinking, and a calm brain (yours)

Whether you’ve Waffled & Written with me before or you’ve just stumbled across this page thinking “help” welcome.

I offer thoughtful, strategic virtual assistant support that cuts through the chaos and helps you actually get things done.
From tangled to-do lists to “I just need someone to sort this,” I’m here to help you feel more on top of things — without the overwhelm or faff.

Want a quick brain-clear before we dive in? Book a Waffle & Write

Ready to get started? Scroll down for how it works and what I offer.

Explore Services
Testimonials
  • My biggest concern before hiring Lily was that my instructions wouldn’t be followed. But I was pleasantly surprised — she stuck to the brief perfectly. Any changes I requested were handled quickly and efficiently. Lily is attentive, responsive, and truly reliable. If you’re looking for someone who listens, takes action, and gets the job done right the first time, I wouldn’t hesitate to recommend her.
    Seema
    Wild Sense
  • Working with Lily as my VA has made such a huge difference to my business.
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    I’ve regained precious time once tied up in admin tasks, enabling me to focus on growing the business and pursuing exciting new opportunities.
    Lily also undertook a complete revamp of my business website, which has already delivered tangible results.​I’ve invoiced one major new project as a direct result.
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    She’s proactive and genuinely invested in helping your business.
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    I recommend Lily to any small business owner looking to reclaim their time and focus on working on their business, instead of in their business.
    GR
    HWC Ltd
  • I’ve had the pleasure of having Lily on my team for a few months now, providing community management support. OMG she’s incredible.
    Just stepped in, read the SOP and away she goes.
    She’s adopted my ethics, she knows my products inside and out, she knows when to promote a resource and when to promote a paid for product.
    Genuinely chuffed when she wanted to work with me.
    Catherine Gladwyn
    VA Trainer & Mentor
  • Running two businesses and juggling family life, my brain is constantly whirring. In just 30 minutes, Lily helped me untangle the chaos and turned it into a clear, colour-coded plan I could actually use. She asked the right questions, understood what mattered to me, and created a space where I didn’t need to prepare — just show up. Everyone needs a Lily!
    Chrissie Williams
    Penguin Internet

Services

Clarity, structure, and systems that keep your business running without the chaos.

Document Design & Streamlining – Templates, checklists, or SOPs. I’ll take your scrappy notes and turn them into polished, easy-to-use tools that save you time and stop things falling through the cracks.

Digital Organisation – Messy folders? Rogue file names? I’ll create a system that works for your brain, so you spend less time hunting for things and more time actually using them.

System Reviews & Clean-ups – Already have tools in place but they’ve gone a bit feral? I’ll whip them back into shape, making your CRM, task manager, or shared drive easy to navigate and fit for purpose again.

Inbox Overwhelm – When your inbox becomes a graveyard of newsletters, missed leads, and mystery attachments, I’ll reset it so it’s a tool you can actually use, not a source of dread.

💡 Ideal for business owners who want a business that runs smoothly behind the scenes without constant firefighting.

Smart shortcuts that save you hours, without handing your business over to robots.

  • Custom GPTs & AI Prompts – I’ll design bespoke GPTs and prompt libraries that support how you work — no techy fluff.
  • Automated Workflows – From MailerLite emails to quiet behind-the-scenes automations, I’ll set things up so they just… happen.
  • Tool Research & Setup – Overwhelmed by all the shiny tools? I’ll figure out what’s actually useful and get it working for you, no overwhelm, no wasted time.

💡 Ideal if you’re curious about AI but want simple, human-friendly systems that make your day easier, not more complicated.

Simple, no-fuss updates to keep your site fresh and working for you. (Heads up — I don’t do full redesigns or deep-dive SEO.)

Content Management – New testimonial? Price change? Fresh photo? I’ll update your site so it matches where your business is right now — no more “out of date since 2021” moments.

Blog Management – Got drafts gathering dust? I’ll get them live, formatted, and looking the part so your content actually does its job.

💡 Ideal if you want a site that reflects your business today, with small but mighty tweaks that make a real impact.

Community Management

Strategic, light-touch support to keep your online spaces calm, clear, and doing their job.

Content & Info – I’ll review your group layout, make sure pinned posts, FAQs, and key info are up to date, and ensure members can find what they need without 20 follow-up questions.

Light-Touch Monitoring – I’ll check in at agreed times, handle quick wins, and flag what needs your attention. You stay in the loop without being glued to your phone.

💡 Ideal if you want a community that feels welcoming, useful, and active, without it eating your entire day.ing your constant presence.

Because one-size-fits-all rarely works in real business.

If your to-do list doesn’t fit neatly in a service box, that’s no problem. We’ll figure out the outcome you need, agree the best way to get there, and get it done, without faff, fluff, or unnecessary complication.

💡 Ideal if you want a reliable extra pair of hands who can think ahead, spot opportunities, and actually get things over the line.

Strategic support to help you connect with the right people — without the awkward cold DMs or hours lost in a LinkedIn rabbit hole.

  • Prospect Research – I’ll help you find aligned, high-potential leads based on your ideal client criteria — not just random lists.
  • CRM Input & Tracking – I’ll log your leads, notes, and follow-up actions so you can keep momentum without juggling spreadsheets.
  • Outreach Support – Whether it’s drafting intro messages, tracking responses, or suggesting warm follow-up prompts, I’ll help you stay visible without burning out.

💡 Ideal if you want to grow your client base but hate the faff of finding and following up with people.

Take a moment here

Does this sound familiar?

Your to-do list is longer than your attention span, and you keep rewriting it instead of doing it.

You’ve got voice notes, sticky notes, and half-written plans… but no time to make progress.

You’re replying to emails at 10pm, wondering if you missed something important.

You’re juggling All The Things, content, clients, admin, tech, and quietly hoping it all doesn’t fall over.

You know what needs doing (kind of), but you wish someone else would just do it, properly.

Just for a Minute,

Imagine if you could…

Have a proactive partner

Because I’ll flag what matters, but you’re always in the driver’s seat.

Hand over the tasks that drain you

So you can stay in your zone of genius, whatever that looks like.

Feel genuinely supported

Not just with tasks, but with thoughtful, strategic care for your business.

Know what’s next, and what can wait

No more jumping between tabs or spinning 10 plates at once.

See things get done, properly and calmly

Without micromanaging. Without chasing. Just progress.

Close the laptop at the end of the day

And actually feel like you made a dent, not just ticked off crumbs.

Yes! I Need This

Meet Me, Lily

I’m here to help you find clarity in your vision & confidence in your path

I’m here to help you focus on what matters most (without drowning in the rest)

I’m the kind of person who colour-codes your chaos, automates the stuff you hate, and asks the strategic questions you didn’t even know needed asking.
Whether we’re untangling your inbox, streamlining your systems, or making your website play nicely, I’ve got you.

I’m a curious, practical thinker with a background in sales, account management and business support management, and I work best when I’m side-by-side with business owners who care deeply about what they’re building.

More about Me

Are we the perfect match?

We’ll work well together if…

  • You’re ready to hand things over, you may like to stay gently in the loop
  • You care about doing things well, not just ticking boxes
  • You love a blend of thoughtful strategy and practical momentum
  • You appreciate someone who asks “why?” instead of jumping straight to “how fast?”
  • You value clear, kind communication that makes everything smoother

We might not gel if…

  • You’re looking for someone to be “on call” all week long
  • You need everything turned around yesterday (I’m strategic, not frantic)
  • You’re still figuring out what you need or how I could help (maybe start with Waffle & Write)
  • You’d rather keep reacting to the day-to-day than plan ahead
  • You hate email and only want to use WhatsApp

If you’re nodding along (or quietly muttering “yep”), you’re in the right place.

You’ve been spinning a lot of plates, keeping the wheels turning, showing up for clients, and trying to squeeze in all the other stuff between emails and errands.
You’re not behind. You’re not doing it wrong.

But doing everything alone? It’s not sustainable, or necessary.
You don’t need more ideas.

You need someone to help get things done.
Thoughtfully. Calmly. Reliably.

I’m ready to begin

It’s time to stop holding everything together on your own

Start saying yes to the support your business (and brain) actually needs.

You don’t need to figure it all out first.
You don’t need to be more ready, organised, or “together.”

You just need to take the next small step, and I’ll be here to meet you on the other side.
Let’s make your days feel a little lighter, calmer, and more intentional.

Ready to stop spinning plates and start making real progress?
Click below and let’s get started, no pressure, no fluff, just practical, strategic support where it counts.

Contact Me

This is your sign

To stop doing it all on your own.

You don’t need to wear every hat, juggle every tab, or carry the whole business in your head.
It’s safe to hand things over, to breathe, to focus, to move forward.
Whether you’re scaling, shifting, or simply trying to stay sane… I’m here to help make it lighter.

Let’s make it easier

Hourly Rate
£40.00 per hour

Calm, capable support, without the overhead.

✔ You only pay for the time you need, tracked by the minute after the first hour
✔ No sick days, holiday cover, or training to worry about
✔ All software, insurance, and admin handled on my end
✔ A second brain who brings calm, logic and follow-through
✔ Clear, kind communication (mostly via email)
✔ With 15+ years in sales, account management, and business support, I bring experience you can trust 
✔ I’m always learning , I invest in ongoing CPD training to stay sharp, relevant, and ready to support you with the best tools and knowledge

No fluff. No faff. Just quietly getting things done, so you can get on with the stuff that really needs you.

I Believe

You’re not behind. You’re building something that matters.

Whether you’re spinning plates, plotting the next offer, or simply trying to catch your breath, this work matters.
For the founder doing a lot with a little.
For the dreamer who’s finally taking action.
For the creative who’s tired of carrying it all alone.
For the thoughtful business owner who wants more ease without losing heart.
This support is here for you.

I’m Ready to Begin

How it Works

Step one

Book a free 15-minute call (or skip the call and pop it all in an email, no faff, no fuss).

Step Two

Once you’re happy, I’ll send over a short contract and my terms. No scary legal speak, just clarity and mutual respect.

Step Three

You sign, pay the first invoice, and I dive in.
You get to sit back and feel smug that it’s finally off your plate.

Practical Bits (because admin does matter)

– Hourly rate: £40 (charged by the minute after the first hour)
– Comms: Mostly email — clear, trackable, low-hassle
– Time tracking: I use FreeAgent for transparency
– Payment terms: 7 days
– New clients: 3-hour deposit upfront (unused time refunded)

Common Questions

Yep! I completed the Catherine Gladwyn CPD-accredited Virtual Assistant course, but I don’t stop there!

✔ I regularly jump into webinars to stay ahead of industry trends.
✔ I invest in courses to sharpen my skills and learn all the latest tricks.
✔ I believe in continuous learning, so you get the best, up-to-date support.

Basically, I’m always levelling up to make sure I bring fresh ideas and efficient solutions to your business!

Yes, I am registered with the Information Commissioner’s Office (ICO). My registration reference is ZB652276.

Absolutely! I have professional indemnity and cyber insurance, so both you and my business are protected.

In fact, I even wrote a blog about why insurance is a must have for Virtual Assistants because, trust me, it matters!

So, you’re thinking, “Yes! I need help!” … but then the little gremlins in your head start asking, “Wait, what happens next?”

I get it, I hate the unknown too, so here’s exactly how it works:

Step One – Let’s Chat
Book a free 15-minute call (or skip the call and pop it all in an email — no faff, no fuss).
You already know me, so we can keep this simple.

Step Two – We Make It Offical
Once you’re happy, I’ll send over a short contract and my terms. No scary legal speak, just clarity and mutual respect.

Step Three – You Relax, I Crack On
You sign, pay the first invoice, and I dive in. You get to sit back and feel smug that it’s finally off your plate.

Whether it’s a one off project or ongoing support, I keep things straightforward and no-fuss, so you can breathe easier and focus on what you do best.

Mostly via email because let’s be honest, who needs another meeting?

But if a Teams call is needed for project updates or catch ups, that’s totally doable! No endless Teams marathons here just clear, efficient communication. This approach also helps prevent overwhelm and provides a reference for all parties to refer back to, ensuring everyone stays informed and involved.

I use LastPass to securely receive your passwords without actually seeing them. This ensures that your sensitive information remains confidential and protected while allowing me to access the necessary accounts to provide you with seamless support.

No problem at all! Whether you need just an hour or something more regular, my services are totally flexible. There’s no long-term commitment, just the help you need, when you need it.

We’ll agree on deadlines before I start, so you’ll always know when to expect things back. No chasing, no uncertainty just reliable support when you need it.

There are numerous benefits to hiring a Virtual Assistant (VA). As your VA, I can help save you money, increase productivity, and facilitate the growth of your business, all without the need to hire additional staff.

Since I won’t be your employee, you won’t have to worry about:

  • Staff Overheads: There are no expenses related to employee benefits, salaries, or insurance.
  • Additional Equipment or Desk Space: You won’t need to allocate extra resources for office setup or equipment.
  • Long-Term Commitments: You only pay for the specific job or tasks, without any long-term obligations.
  • Tax/NI Obligations: You are not responsible for tax and national insurance contributions for me.
  • Holidays, Sickness, Pensions, or Training Courses: These are not concerns when working with me, as I am always available to assist you.
  • Socials: No more paying for Christmas parties or other employee social events.

By utilising a virtual assistant, you can enjoy the benefits of professional support without the administrative burdens and costs associated with hiring traditional staff members. This allows you to focus on core business activities, drive growth, and achieve greater efficiency.

I’m in Somerset, UK, but I work remotely, so I can support businesses anywhere in the UK. Distance? Not a problem.By utilising a virtual assistant, you can enjoy the benefits of professional support without the administrative burdens and costs associated with hiring traditional staff members. This allows you to focus on core business activities, drive growth, and achieve greater efficiency.ts of professional support without the administrative burdens and costs associated with hiring traditional staff members. This allows you to focus on core business activities, drive growth, and achieve greater efficiency.

Yes! I take my role as a Virtual Assistant seriously and am an Approved Member of the Society of Virtual Assistants (SVA).

To qualify for this, I had to meet strict professional standards, including:
✔ Over 1 year of VA experience or 3+ months as an SVA Community Member.
✔ Legally compliant contracts (purchased from a UK-based provider).
✔ ICO registration for Data Protection compliance.
✔ Professional Indemnity Insurance in place.
✔ Secure data backup practices.
✔ A professionally maintained website with:

  • HTTPS security
  • Privacy Policy
  • Cookie Policy
  • Website Terms & Conditions

Being an SVA-approved VA means you can trust that I run my business professionally 

To save you wondering… I use Microsoft 365, Outlook, Google, Canva, ChatGPT and Copilot, MailerLite, WordPress, HubSpot, Trello, Asana, Dropbox and Zapier… and I’m always learning something new on the go. If you want to work with me and you use something I haven’t listed, just ask. If I don’t know it yet, I’m more than happy to learn it in my own time, not at your cost.