Virtual Assistant Services for Small Businesses UK

Strategic Virtual Assistant

Practical support, clear thinking, and a calm brain (yours)

Whether you’ve Waffled & Written with me before or you’ve just stumbled across this page thinking “help” welcome.

I offer thoughtful, strategic virtual assistant support that cuts through the chaos and helps you actually get things done.
From tangled to-do lists to “I just need someone to sort this,” I’m here to help you feel more on top of things — without the overwhelm or faff.

Want a quick brain-clear before we dive in? Book a Waffle & Write

Explore Services

Lily Attwell-Rowan providing calm, strategic virtual assistant support for small business owners

Lily Attwell-Rowan, a Somerset-based strategic virtual assistant, sitting in a colourful doorway

Take a moment here

Does this sound familiar?

Your to-do list is longer than your attention span, and you keep rewriting it instead of doing it.

You’ve got voice notes, sticky notes, and half-written plans… but no time to make progress.

You’re replying to emails at 10pm, wondering if you missed something important.

You know your business is growing, but the backend hasn’t caught up yet, and you need someone to help it get there.

You don’t have to do this alone

You’re not behind. You’re not doing it wrong.
But doing everything alone? It’s not sustainable, or necessary.
You don’t need more ideas.
You need someone to help get things done.
Thoughtfully. Calmly. Reliably.

Let’s make this easier

Just for a Minute,

Imagine if you could…

Have a proactive partner

Because I’ll flag what matters, but you’re always in the driver’s seat.

Hand over the tasks that drain you

So you can stay in your zone of genius, whatever that looks like.

Know what’s next, and what can wait

No more jumping between tabs or spinning 10 plates at once.

See things get done, properly and calmly

Without micromanaging. Without chasing. Just progress.

Yes! I Need This

Are we the perfect match?

We’ll work well together if…

You’re ready to hand things over, you may like to stay gently in the loop
You care about doing things well, not just ticking boxes
You love a blend of thoughtful strategy and practical momentum
You appreciate someone who asks “why?” instead of jumping straight to “how fast?”
You value clear, kind communication that makes everything smoother

We might not gel if…

You’re looking for someone to be “on call” all week long
You need everything turned around yesterday (I’m strategic, not frantic)
You’re still figuring out what you need or how I could help (maybe start with Waffle & Write)
You’d rather keep reacting to the day-to-day than plan ahead
You hate email and only want to use WhatsApp

Services

Clarity, structure, and systems that keep your business running without the chaos.

MailerLite in a muddle? My fixed-fee packages sort it.

Document Design & Streamlining – Templates, checklists, or SOPs. I’ll take your scrappy notes and turn them into polished, easy-to-use tools that save you time and stop things falling through the cracks.

Website Upkeep – Out of date since 2021? I’ll update your prices, testimonials, photos and blog posts on WordPress or Wix, so your site matches where your business is right now. Small, practical edits… not full redesigns or deep-dive SEO.

Digital Organisation – Messy folders? Rogue file names? I’ll create a system that works for your brain, so you spend less time hunting for things and more time actually using them.

System Reviews & Clean-ups – Already have tools in place but they’ve gone a bit feral? I’ll whip them back into shape, making your CRM, task manager, or shared drive easy to navigate and fit for purpose again.

Inbox Overwhelm – When your inbox becomes a graveyard of newsletters, missed leads, and mystery attachments, I’ll reset it so it’s a tool you can actually use, not a source of dread.

💡 Ideal for business owners who want a business that runs smoothly behind the scenes without constant firefighting.

Smart shortcuts that save you hours, without handing your business over to robots.

Custom GPTs & AI Prompts – I’ll design bespoke GPTs and prompt libraries that support how you work — no techy fluff.
Automated Workflows – From MailerLite emails to quiet behind-the-scenes automations, I’ll set things up so they just… happen.
Tool Research & Setup – Overwhelmed by all the shiny tools? I’ll figure out what’s actually useful and get it working for you, no overwhelm, no wasted time.

💡 Ideal if you’re curious about AI but want simple, human-friendly systems that make your day easier, not more complicated.

Community Management

Strategic, light-touch support to keep your online spaces calm, clear, and doing their job.

Content & Info – I’ll review your group layout, make sure pinned posts, FAQs, and key info are up to date, and ensure members can find what they need without 20 follow-up questions.

Light-Touch Monitoring – I’ll check in at agreed times, handle quick wins, and flag what needs your attention. You stay in the loop without being glued to your phone.

💡 Ideal if you want a community that feels welcoming, useful, and active, without it eating your entire day.

Because not everything fits neatly in a box.

Got a job that’s been festering because it’s too fiddly, too tedious, or too odd to hand over? That’s exactly what this is for. We’ll agree the outcome, the scope so you know what you’re getting and I know where it ends.

💡 Ideal if there’s something specific on your list you’d love gone for good.

Hourly Rate
£45.00 per hour

✔ You only pay for the time you need, tracked by the minute after the first hour
✔ No sick days, holiday cover, or training to worry about
✔ All software, insurance, and admin handled on my end
✔ A second brain who brings calm, logic and follow-through
✔ Clear, kind communication (mostly via email)
✔ With 15+ years in sales, account management, and business support, I bring experience you can trust
✔ I’m always learning , I invest in ongoing CPD training to stay sharp, relevant, and ready to support you with the best tools and knowledge

No fluff. No faff. Just quietly getting things done, so you can get on with the stuff that really needs you.

Testimonials

Working with Lily as my VA has made such a huge difference to my business.

I’ve regained precious time once tied up in admin tasks, enabling me to focus on growing the business and pursuing exciting new opportunities.
Lily also undertook a complete revamp of my business website, which has already delivered tangible results.I’ve invoiced one major new project as a direct result.

She’s proactive and genuinely invested in helping your business.

I recommend Lily to any small business owner looking to reclaim their time and focus on working on their business, instead of in their business.
GR
HWC LTD
I’ve had the pleasure of having Lily on my team for a few months now, providing community management support. OMG she’s incredible.
Just stepped in, read the SOP and away she goes.
She’s adopted my ethics, she knows my products inside and out, she knows when to promote a resource and when to promote a paid for product.
Genuinely chuffed when she wanted to work with me.
Catherine Gladwyn
VA Trainer & Mentor
I had the pleasure of being one of the first to experience Waffle & Write and honestly, I can’t wait for the next one.
Lily gently untangled the chaos in my head and turned it into a colour-coded plan I could actually use.
Running two businesses, volunteering, and raising three kids means my brain never stops but in just 30 minutes, Lily brought the clarity I didn’t know I needed.
Everyone needs a Lily.
Chrissie Williams
Penguin Internet
My biggest concern before hiring Lily was that my instructions wouldn’t be followed. But I was pleasantly surprised — she stuck to the brief perfectly. Any changes I requested were handled quickly and efficiently. Lily is attentive, responsive, and truly reliable. If you’re looking for someone who listens, takes action, and gets the job done right the first time, I wouldn’t hesitate to recommend her.
Seema
Wild Sense
Lily took on a task for me that, to be honest, I was a bit unsure whether to ask someone else to do. Sorting a year of email receipts felt either too tedious or too basic, and I wasn’t sure if it was something I should outsource.

Yes, I could have done it myself… but would I ever have made myself sit down and actually do it? No.

Would I have done it as efficiently, swiftly, and easily as Lily? Also no.
Lily handled the task with calm, organised authority, helping it disappear from both my physical and mental to-do list almost instantly. She was a pure hummingbird of efficiency.

I would have left this job festering and likely felt frustrated doing it myself. I’m so glad I hired Lily to take it off my hands.

I wouldn’t hesitate to recommend getting in touch with her about any to-dos you don’t want to do.
Katie Needle
Katie N Brand Photography

It’s time to stop holding everything together on your own

Start saying yes to the support your business (and brain) actually needs.

You don’t need to figure it all out first.
You don’t need to be more ready, organised, or “together.”

You just need to take the next small step, and I’ll be here to meet you on the other side.
Let’s make your days feel a little lighter, calmer, and more intentional.

Ready to stop spinning plates and start making real progress?
Click below and let’s get started, no pressure, no fluff, just practical, strategic support where it counts.

Contact Me

How it Works

Step one

Book a free 15-minute call (or skip the call and pop it all in an email, no faff, no fuss).

Step Two

Once you’re happy, I’ll send over a short contract and my terms. No scary legal speak, just clarity and mutual respect.

Step Three

You sign, pay the first invoice, and I dive in.
You get to sit back and feel smug that it’s finally off your plate.

Practical Bits (because admin does matter)

– Hourly rate: £45 (charged by the minute after the first hour)
– Comms: Mostly email — clear, trackable, low-hassle
– Time tracking: I use FreeAgent for transparency
– Payment terms: 7 days
– New clients: 3-hour deposit upfront (unused time refunded)

Common Questions

So, you’re thinking, “Yes! I need help!” … but then the little gremlins in your head start asking, “Wait, what happens next?”

I get it, I hate the unknown too, so here’s exactly how it works:

Step One – Let’s Chat
Book a free 15-minute call (or skip the call and pop it all in an email — no faff, no fuss).
You already know me, so we can keep this simple.

Step Two – We Make It Official
Once you’re happy, I’ll send over a short contract and my terms. No scary legal speak, just clarity and mutual respect.

Step Three – You Relax, I Crack On
You sign, pay the first invoice, and I dive in. You get to sit back and feel smug that it’s finally off your plate.

Whether it’s a one off project or ongoing support, I keep things straightforward and no-fuss, so you can breathe easier and focus on what you do best.

Mostly via email because let’s be honest, who needs another meeting?

But if a Teams call is needed for project updates or catch ups, that’s totally doable! No endless Teams marathons here just clear, efficient communication. This approach also helps prevent overwhelm and provides a reference for all parties to refer back to, ensuring everyone stays informed and involved.

Wherever the software allows, I’ll ask to be added as an additional user with my own login, rather than sharing passwords. This keeps access clear, auditable, and fully within your control.

If a password is required, I use LastPass to receive and store it securely without viewing the password itself.

We’ll agree on deadlines before I start, so you’ll always know when to expect things back. No chasing, no uncertainty just reliable support when you need it.

Yep! I completed the Catherine Gladwyn CPD-accredited Virtual Assistant course, but I don’t stop there!

✔ I regularly jump into webinars to stay ahead of industry trends.
✔ I invest in courses to sharpen my skills and learn all the latest tricks.
✔ I believe in continuous learning, so you get the best, up-to-date support.

Basically, I’m always levelling up to make sure I bring fresh ideas and efficient solutions to your business!

Yes, I am registered with the Information Commissioner’s Office (ICO). My registration reference is ZB652276.

Absolutely! I have professional indemnity and cyber insurance, so both you and my business are protected.

In fact, I even wrote a blog about why insurance is a must have for Virtual Assistants because, trust me, it matters!

To save you wondering… I use Microsoft 365, Outlook, Google, Canva, ChatGPT and Copilot, MailerLite, WordPress, HubSpot, Trello, Asana, Dropbox and Zapier… and I’m always learning something new on the go. If you want to work with me and you use something I haven’t listed, just ask. If I don’t know it yet, I’m more than happy to learn it in my own time, not at your cost.

There are numerous benefits to hiring a Virtual Assistant (VA). As your VA, I can help save you money, increase productivity, and facilitate the growth of your business, all without the need to hire additional staff.

Since I won’t be your employee, you won’t have to worry about:

Staff Overheads: There are no expenses related to employee benefits, salaries, or insurance.
Additional Equipment or Desk Space: You won’t need to allocate extra resources for office setup or equipment.
Long-Term Commitments: You only pay for the specific job or tasks, without any long-term obligations.
Tax/NI Obligations: You are not responsible for tax and national insurance contributions for me.
Holidays, Sickness, Pensions, or Training Courses: These are not concerns when working with me, as I am always available to assist you.
Socials: No more paying for Christmas parties or other employee social events.

By working with a virtual assistant, you can enjoy the benefits of professional support without the administrative burdens and costs associated with hiring traditional staff members. This allows you to focus on core business activities, drive growth, and achieve greater efficiency.

I’m based in Somerset, UK, but I work fully remotely, so wherever you are in the UK, I’ve got you covered. Distance isn’t a problem, and honestly, working via email keeps things clearer for both of us anyway.

Yes! I take my role as a Virtual Assistant seriously and am an Approved Member of the Society of Virtual Assistants (SVA).

To qualify for this, I had to meet strict professional standards, including:
✔ Over 1 year of VA experience or 3+ months as an SVA Community Member.
✔ Legally compliant contracts (purchased from a UK-based provider).
✔ ICO registration for Data Protection compliance.
✔ Professional Indemnity Insurance in place.
✔ Secure data backup practices.
✔ A professionally maintained website with:

HTTPS security
Privacy Policy
Cookie Policy
Website Terms & Conditions

Being an SVA-approved VA means you can trust that I run my business professionally

Hi, I'm Lily Attwell-Rowan

Strategic Virtual Assistant Services

Strategic Virtual Assistant

Practical support, clear thinking, and a calm brain (yours)

Take a moment here

Does this sound familiar?

Your to-do list is longer than your attention span, and you keep rewriting it instead of doing it.

You’ve got voice notes, sticky notes, and half-written plans… but no time to make progress.

You’re replying to emails at 10pm, wondering if you missed something important.

You know your business is growing, but the backend hasn’t caught up yet, and you need someone to help it get there.

You don’t have to do this alone

Just for a Minute,

Imagine if you could…

Have a proactive partner

Hand over the tasks that drain you

Know what’s next, and what can wait

See things get done, properly and calmly

Are we the perfect match?

We’ll work well together if…

We might not gel if…

Services

Hourly Rate
£45.00 per hour

Testimonials

It’s time to stop holding everything together on your own

How it Works

Step one

Step Two

Step Three

Practical Bits (because admin does matter)

Common Questions

Explore

Hi, I'm Lily Attwell-Rowan

Strategic Virtual Assistant

Practical support, clear thinking, and a calm brain (yours)

Take a moment here

Does this sound familiar?

Your to-do list is longer than your attention span, and you keep rewriting it instead of doing it.

You’ve got voice notes, sticky notes, and half-written plans… but no time to make progress.

You’re replying to emails at 10pm, wondering if you missed something important.

You know your business is growing, but the backend hasn’t caught up yet, and you need someone to help it get there.

You don’t have to do this alone

Just for a Minute,

Imagine if you could…

Have a proactive partner

Hand over the tasks that drain you

Know what’s next, and what can wait

See things get done, properly and calmly

Are we the perfect match?

We’ll work well together if…

We might not gel if…

Services

Hourly Rate£45.00 per hour

Testimonials

It’s time to stop holding everything together on your own

How it Works

Step one

Step Two

Step Three

Practical Bits (because admin does matter)

Common Questions

Explore

Connect

Lily's Waffle Club 🧇

You're in! 🧇

Hourly Rate
£45.00 per hour