Waffle & Write

Waffle & Write

Your brain is full. Your to-do list is feral.

If your brain feels like spaghetti… long strands, tangled thoughts, and no clear start point… you’re not alone.

Waffle & Write is where we tip it all out. You talk. No typing. No neat notes. Just everything in your head, exactly as it is. I listen, organise, and lay it out into a clear, structured document, so you’re no longer trying to hold everything in your head at once.

One calm place where your thoughts finally make sense. From there, you can decide what to do, what to delegate, what to defer, and what to delete. It’s a pause with purpose.

Not another list… but space to say it out loud, so it’s no longer stuck in your head twisting and turning. You leave with a clear written summary you can come back to later, when your head is calmer, and actually decide what to do next.

Book Your Session
Lily Attwell-Rowan holding a waffle out towards the camera
Stacked waffles arranged in a playful tower

What this gives you

Everything out of your head

No more replaying lists at 2am or carrying mental tabs all day. You say it all out loud. Big things, small things… even “don’t forget milk”.
Nothing needs to be neat or logical. It just needs to be out of your head.

Clear decisions, not just notes

Everything is laid out in logical chunks, not a long, shapeless list. You’re given a clear way to look at it all, so you can decide what to do now, what can wait, and what no longer needs your energy. I don’t tell you what to choose or create a plan for you. I help you stop drifting and see things clearly enough to decide for yourself.

Space to say it out loud

A proper pause with purpose. Not a rushed list while waiting for a delivery or between client calls. You get space to say it all out loud, with someone listening and capturing it… not fixing it or telling you what to do.

Worth knowing before you book

✅ It’s for you if:

  • You’re a solopreneur or small business owner who holds everything in your head and rarely gets the chance to talk it through
  • You feel mentally overloaded, even when your to-do list looks reasonable on paper
  • You don’t have a mentor, team, or business bestie to offload to… or you do, but you still never quite get it all out.
  • You’re tired of half-made lists and notes that don’t actually help you decide what to do next.
  • You want space to think, reflect, and make your own decisions, without being told what you should do.
  • You want a neutral space to talk it all through, with someone who understands business but won’t tell you what to do.

❌ It may not be for you if:

  • You’re looking for coaching, mentoring, or someone to tell you what to do next during the session
  • You want a detailed business plan, strategy, or step-by-step roadmap as part of this call
  • You’re not ready to say things out loud and would rather keep everything in your head for now.
  • You’re after quick fixes or instant answers without taking time to reflect.
  • You’re expecting ongoing support, accountability, or follow-up calls to be included automatically. (Those are available separately if and when you want them.)
What this looks like in real life

Take a moment here

Includes:

  • One 30- or 60-minute Waffle & Write session over Teams.
  • Choose the length that fits what you’re carrying, whether that’s one specific project or a fuller mental unload
  • A calm, confidential space to talk everything through out loud
  • Live capture of what you share, organised and interpreted for clarity
  • Not a word-for-word transcript, but a clear reflection of what you’re actually wrangling with in your head
  • A personalised Sorted Spaghetti Summary. A clear, written overview of everything you shared, organised into logical sections so you can see what actually matters. It’s a structured reflection of your thoughts, grouped so decisions feel easier and the noise dies down.
  • A simple decision framework to help you reflect on what to do now, what can wait, and what no longer needs your energy
    (Do it, Delegate it, Defer it, Delete it).
  • Your summary delivered within 72 hours, ready to revisit in your own time.

How it Works

Step one

Book your Waffle & Write session
Pick a time that works (term-time Mondays & Fridays). No prep needed, just bring your full brain and a cuppa.

Step Two

We chat. You waffle. I write.
On a calm 30/60-minute call over Teams, you talk it all out, no judgement, no interruptions. I capture it all, chaos included.

Step Three

Get your Sorted Spaghetti Summary
Within 72 hours, you’ll receive your personalised doc: everything sorted, labelled and clarified, so you can take action or pause with purpose.

Optional Step Four

Need extra support implementing your next steps?
Strategic VA support is available if you want help turning your spaghetti into results.

Choose Your Waffle

Talking things out helps your brain slow down and make sense of what actually matters.

This session gives you that space, without judgment or advice. Not sure which one you need? We can figure that out together before you book, or you can scroll down.

Which should I choose?
– 30 minutes is best if you want to talk through one specific project, idea, or decision.
– 60 minutes is best if your head feels full and you want a proper unload and reset.

Both options include your personalised Sorted Spaghetti Summary, delivered within 72 hours. Sessions are booked around my availability (term-time Mondays and Fridays).

This is a one-off session. No subscription or ongoing commitment. Strategic VA support is available afterwards if needed at an addtional cost. 

£65.00
30 Minutes

Mini Waffle & Write – 30 Minutes – Schedule a meeting

£125.00
60 Minutes

Waffle & Write – 60 Mins – Schedule a meeting

Common Questions

Nope. Just show up with whatever’s in your brain, notes, scribbles, or absolutely nothing. Hoodie, hot water bottle and biscuit are optional but very much encouraged. I’m heart-led and always aim to make people feel comfy waffling away to me. No judgement here. Ever.

You can reschedule once with at least 72 hours’ notice. Cancellations made under 72 hours are non-refundable, my time is precious too, and this helps protect it and my other clients.

Nope. I’m not a coach or consultant.

I’ll help you get everything out of your head, organise it into categories, and reflect it back as your Sorted Spaghetti Summary, organised into categories, so you can decide what to Do, Delegate, Defer, or Delete.

You’re always in charge of what happens next.

Honestly? It’s completely normal.

But once you start talking, it all tumbles out and that’s where the magic happens.

I’m not here to judge, I’m here to listen.

Waffle is absolutely welcome (and encouraged) with me.

You can keep chewing your friend’s, partner’s, or dog’s ear off… but that won’t get it out of your head properly.

Waffle & Write gives you a calm space to untangle it all, get it down, and finally see what needs doing, without the overwhelm.

What you do next? That’s always in your hands.

I care about the people behind the businesses I support always have.

I’ve spent years chatting and sorting things out with Managing Directors, sales teams, marketing departments, you name it.
I know how to listen properly, not just wait for my turn to talk.

If you want a feel for the kind of person I am, give me a follow on LinkedIn.

Meet Me, Lily

I’m the person people come to when their brain feels like it has 47 tabs open.

With over 15 years in sales, account management and business ops, I’ve helped founders and teams cut through the noise, find focus, and take clear, confident action.

The truth? It’s rarely about doing more. It’s about creating space, sorting the spaghetti, and seeing things clearly again… without the brain-fog.

Now, as a Strategic Virtual Assistant, I help overwhelmed business owners like you pause, breathe, and make sense of it all.

Whether it’s a one-off Waffle & Write or longer-term support, I’m here to turn your mental mess into lasagne-layered logic you can actually use.

More about Me
Lily Attwell-Rowan, a Somerset-based strategic virtual assistant, sitting in a colourful doorway