I’ve got an annoyingly strategic brain, a low tolerance for fluff or faff, and an espresso habit that probably tells you everything you need to know.

Before I went solo, I spent 15+ years in sales, account management, and business ops, which means I understand how businesses actually work, not just how to keep them tidy.

I bring that commercial awareness to everything I do.

From my home office in Somerset, I help small business owners across the UK get out of their heads and into action — whether that’s through a Waffle & Write session (complete with your personalised Sorted Spaghetti Summary) or thoughtful, behind-the-scenes strategic support.

I keep things simple, efficient, and human. No jargon.
Just practical support with a side of calm and clarity.

When I’m not Waffling and Writing, I’m usually being dragged outdoors by my daughter, befriending every dog we meet while wearing my child-sized Dryrobe (I don’t do the cold).

At home, I’m supervised by Edna the cat (who meows with approval) and Buddy the dog, who delivers uninvited sea manatee kisses.