Strategic Virtual Assistant Packages

Strategic Virtual Assistant Packages

Thoughtful support, packaged for you


Whether you’ve Waffled & Written with me before or you’ve landed here thinking “help”, welcome.
I offer thoughtful, strategic virtual assistant support in package form, for the things that need a bit of thinking as well as doing.

From tangled admin to “I just need someone to sort this”, I’m here to help you feel more on top of things without the overwhelm or the faff.
If your brain feels full before we even start, you might want to begin with Book a Waffle & Write.

Not seeing what you need? Email me. I don’t bite.

Explore Packages
Lily Attwell-Rowan providing calm, strategic virtual assistant support for small business owners
Lily Attwell-Rowan, a Somerset-based strategic virtual assistant, sitting in a colourful doorway

Packages

Your MailerLite is set up… but it feels a bit messy, a bit pieced together, and very easy to avoid

You’ve got emails in there. Maybe a form. Maybe something you tweaked a while ago and just kept going with. But it doesn’t quite feel joined up.

Fonts change, colours shift, your form doesn’t quite match… and you end up spending far too long tweaking things just to make it all look the same.

So you second guess it, put it off, or rush something out and hope it looks alright. Or you sit there tweaking fonts, spacing and colours far longer than you should.

You haven’t done anything wrong… it’s just grown a bit untidy as you’ve gone. This is where I come in and quietly sort it, so it just works without you having to think about it.

Everything finally looks and feels consistent

Your fonts, colours and layout are set properly… so your emails actually look like they’ve come from the same place, without you fiddling every time.

You’ve got a simple template you can actually use

No more starting from scratch or endlessly tweaking things to make them match. You’ll have one clean, go to setup that makes sending emails quicker and easier.

It’s sorted… so it’s no longer sitting in the background

That quiet “I should really fix that” feeling disappears. You know it’s done, it works, and it’s ready when you need it.

✅ It’s for you if:

  • You’ve got MailerLite set up, but it feels a bit all over the place
  • You keep putting off emails because it feels fiddly or inconsistent
  • You’re spending far too long tweaking things just to make them match
  • You’ve been adjusting things as you go… and it’s got a bit messy
  • You just want it to feel simple, tidy, and ready to use

❌ It may not be for you if:

  • You want something designed from scratch rather than your existing setup tidied and brought together
  • You don’t yet have any branding or existing setup in place (logo, colours, fonts, emails)
  • You’re looking for funnels or automations… this is more about bringing everything you’ve already got into one consistent setup

✅ Includes:

  • Setting your colours, fonts and logo so everything stays consistent
  • Updating your form or subscribe page so it actually matches your branding
  • Creating one clean, reusable email template using what you already have
  • Sorting your layout and spacing so emails feel clear and easy to read
  • A couple of reusable sections (like your header or footer) so you’re not rebuilding emails each timeSetting things up so you’re not changing fonts, colours or sections every time
  • A general tidy so your account feels calmer and easier to use
  • Light guidance so you know how to use it without overthinking

Cost: £125

A fixed package to get your MailerLite looking clean, consistent, and ready to use.

No faff, no overcomplicating it… just everything brought together so it works properly and feels easy to use.

👉 Get this sorted

Your newsletter deserves better than “I’ll do it later”.

You’ve already done the hard part. The words are written and the idea is clear, but once it comes to MailerLite, formatting, links and test emails, it’s easy for it to slip another week. This support is for when you don’t need help writing the newsletter, you just want it sent properly, without faff, stress or second-guessing. You hand over the content, and I take care of the rest.

It actually gets sent

No more half-finished drafts or “I’ll do it later”. Your newsletter goes out properly and without last-minute stress, giving your audience consistency on the schedule you choose, not just when you manage to get around to it.

No formatting rabbit holes.

What feels like a five-minute job doesn’t spiral into hours. Formatting, links, layout and checks are handled so everything displays correctly.

You stay focused

You don’t lose momentum switching between creative work and tech tasks. Your energy stays where it’s most valuable.

✅ It’s for you if:

  • You have the content, but not the headspace to deal with MailerLite.
  • Your newsletter keeps slipping because it always feels like a “quick job”.
  • You want your emails sent consistently, not only when you manage to get around to it.
  • You care how your newsletter looks and works once it lands in inboxes.
  • You want to hand it over and know it’s done properly.

❌ It may not be for you if:

  • You want someone to decide what to say or write the newsletter from scratch.
  • You’re looking for email strategy or planning.
  • You don’t use MailerLite.
  • You want full email marketing management rather than send support using content you provide.
  • You want something last-minute or rushed.

✅ Includes:

  • Formatting and uploading your provided newsletter content into MailerLite
  • Applying your existing template and branding
  • Checking layout, links, and email display
  • Sending a test email for review before the final send
  • Scheduling and sending your newsletter to your chosen audience segment
  • One round of minor amends
  • Confirmation once your newsletter has been sent

Cost:

👉 1 email → £95
👉 2 emails per month → £180 (£90 each)
👉 4 emails per month → £340 (£85 each)

This is straightforward, reliable support designed to take one thing off your plate when you need it. Availability is limited to ensure quality and turnaround.

Note: This service requires a paid MailerLite account so I can be added as a user. Being added as a user keeps everything secure and visible within your MailerLite account, so you always have a clear record of what’s been sent.

👉 Get started with this package

You know what you want to say. Turning it into a newsletter is the sticking point. 

You’ve got the idea, the message, maybe even a few notes, but sitting down to turn it into a clear, confident newsletter keeps getting pushed aside. This support is for when you don’t want to start from a blank page or overthink how it should sound. You bring the direction, and I help shape it into a newsletter that sounds like you and actually gets sent.

No blank-page battles

No half-written drafts or “I’ll do it later” emails. Share the theme or offer, and I’ll write and send your newsletter so it actually goes out, calmly, on schedule, and without the rush.

It still sounds like you

This isn’t generic or robotic. The draft is shaped to match your tone, then reviewed and refined by me so it reads like you wrote it on a good day.

It actually gets finished

Not just drafted and parked. Your newsletter is shaped, checked, and sent, so it doesn’t linger half-done in a document.

✅ It’s for you if:

  • You have the idea or rough direction, but not the headspace to turn it into a finished newsletter.
  • Your newsletter keeps slipping because starting it feels harder than it should.
  • You want help shaping the words and getting it sent, not just one or the other.
  • You care that your newsletter sounds like you, not generic or polished to death.
  • You want to hand over the thinking and the sending, and know it’s done properly.

❤️ How AI is used (and how it isn’t)

  • AI is used as a support tool to help shape a draft that mirrors your tone of voice, based on your existing content or a tone guide you provide. Any business details shared are anonymised within the drafting process. Every newsletter is then reviewed, refined, and edited by me to ensure it sounds natural, human, and like you, not AI. I’m always transparent about how AI is used and work in line with my AI policy.

✅ Includes:

  • You provide the idea, theme, or rough direction
  • AI used as a support tool to shape an initial draft, guided by your tone and style
  • Full human review, rewrite, and refinement by me
  • One complete newsletter draft
  • One round of revisions
  • Checking layout, links, and email display
  • Test email sent for review
  • Scheduling and sending via MailerLite
  • Scheduling and sending your newsletter to your chosen audience segment
  • Confirmation once your newsletter has been sent

Cost:

👉 1 email → £165
👉 2 emails per month → £310 (£155 each)
👉 4 emails per month → £600 (£150 each)

This is straightforward, reliable support designed to take one thing off your plate when you need it. Availability is limited to ensure quality and turnaround.

Note: This service requires a paid MailerLite account so I can be added as a user. Being added as a user keeps everything secure and visible within your MailerLite account, so you always have a clear record of what’s been sent.

👉 Get started with this package

You’ve got a freebie… or an idea for one… but it’s not properly set up to work

You know you want people to sign up, receive something, and hear from you afterwards.

But setting that up inside MailerLite can feel a bit unclear.

Where does the form go?
How does the freebie get delivered?
What happens after that?

So it gets left… or half done… or doesn’t quite work the way you expected.

This is where I come in and set the whole thing up properly, so it all connects and runs as it should.

Your sign-up actually works from start to finish

Form, freebie and emails all connected… no gaps, no confusion.

You’ve got a simple, clear email sequence in place

A structured 3–5 email flow that sends in the right order and timing.

It runs quietly in the background

Once it’s set up, it just works… without you wondering what’s happening or checking it constantly.

✅ It’s for you if:

  • You’ve got a freebie (or are creating one) and want it properly set up
  • You’re not sure how to connect everything inside MailerLite
  • You want a simple 3–5 email sequence set up and working
  • You want it done properly so you can leave it alone

❌ It may not be for you if:

  • You’re looking for full funnel strategy or complex automations
  • You want copywriting from scratch rather than using your own content
  • You don’t yet have a freebie or email content ready to use

✅ Includes:

  • Creating or styling your sign-up formConnecting your lead magnet so it’s delivered automatically
  • Setting up a simple 3–5 email sequence
  • Adding your emails using your provided content
  • Structuring the flow so it’s clear and logical
  • Setting timing and order so everything sends correctly
  • Testing the full journey to make sure it all works

Cost: £250

A simple, complete setup so your sign-up, freebie and emails all work together… without you trying to piece it together.

👉 Get this sorted for me

How it Works

Step one

Book a free 15-minute call (or skip the call and pop it all in an email, no faff, no fuss).

Step Two

Once you’re happy, I’ll send over a short contract and my terms. No scary legal speak, just clarity and mutual respect.

Step Three

You sign, pay the first invoice, and I dive in.
You get to sit back and feel smug that it’s finally off your plate.

Practical Bits (because admin does matter)


– Comms: Mostly email – clear, trackable, low-hassle
– Payment terms: Payment in advance

👉 Get in touch and let’s sort this out

Take a moment here

Does this sound familiar?

You know what needs doing, but it keeps slipping into next week.

There are specific parts of your business that need support, just not all of it.

You like clear boundaries and a set budget, with a clear outcome.

You’d love a structured way to hand things over and trust they’ll be handled properly.

Lily Attwell-Rowan, a Somerset-based strategic virtual assistant, sitting in a colourful doorway
Testimonials
  • A pen pierced through a waffle on a plain background
    My biggest concern before hiring Lily was that my instructions wouldn’t be followed. But I was pleasantly surprised — she stuck to the brief perfectly. Any changes I requested were handled quickly and efficiently. Lily is attentive, responsive, and truly reliable. If you’re looking for someone who listens, takes action, and gets the job done right the first time, I wouldn’t hesitate to recommend her.
    Seema
    Wild Sense
  • A pen pierced through a waffle on a plain background
    Working with Lily as my VA has made such a huge difference to my business.
    ​
    I’ve regained precious time once tied up in admin tasks, enabling me to focus on growing the business and pursuing exciting new opportunities.
    Lily also undertook a complete revamp of my business website, which has already delivered tangible results.​I’ve invoiced one major new project as a direct result.
    ​
    She’s proactive and genuinely invested in helping your business.
    ​
    I recommend Lily to any small business owner looking to reclaim their time and focus on working on their business, instead of in their business.
    GR
    HWC Ltd
  • A pen pierced through a waffle on a plain background
    I’ve had the pleasure of having Lily on my team for a few months now, providing community management support. OMG she’s incredible.
    Just stepped in, read the SOP and away she goes.
    She’s adopted my ethics, she knows my products inside and out, she knows when to promote a resource and when to promote a paid for product.
    Genuinely chuffed when she wanted to work with me.
    Catherine Gladwyn
    VA Trainer & Mentor
  • A pen pierced through a waffle on a plain background
    Running two businesses and juggling family life, my brain is constantly whirring. In just 30 minutes, Lily helped me untangle the chaos and turned it into a clear, colour-coded plan I could actually use. She asked the right questions, understood what mattered to me, and created a space where I didn’t need to prepare — just show up. Everyone needs a Lily!
    Chrissie Williams
    Penguin Internet

Are we the perfect match?

We’ll work well together if…

  • You’re ready to hand things over within a clear, agreed scope and stay gently in the loop
  • You care about doing things well, not just ticking boxes
  • You value thoughtful strategy alongside practical delivery
  • You appreciate someone who asks “why?” before jumping to “how fast?”
  • You like clear expectations, defined containers, and kind communication

We might not gel if…

  • You’re looking for someone to be “on call” or available all week long
  • You need everything turned around yesterday. I’m strategic, not frantic
  • You’re still unclear on what you need and aren’t ready to define it
  • You prefer reactive, last-minute decisions over agreed plans
  • You want unlimited revisions, constant WhatsApp access, or blurred boundaries

You don’t have to do this alone

You’re not behind. You’re not doing it wrong.
But doing everything alone? It’s not sustainable, or necessary.
You don’t need more ideas.
You need clear, defined support that takes the right things off your plate properly.
Thoughtfully. Calmly. Reliably.

👉 Tell me what’s on your plate