When I started my VA business, I didn’t want to be just another pair of hands.

Helpful, yes. Handy, absolutely. But also… dependable. Strategic.
The kind of person who doesn’t just do the thing, but quietly helps you work out why the thing needs doing in the first place.

Turns out, that’s what a lot of overwhelmed business owners actually need.

Not just someone to tick boxes.
Someone who gets it. Who sees the gaps. Who can think ahead.

So… what does strategic even mean?

It’s a word that gets thrown around a lot.
But for me, it’s not fluff. It’s how I work.

Here’s what being a strategic VA looks like, in real life:

🧠 I anticipate, I don’t wait to be told

You don’t have to spoon-feed me a to-do list.
If I spot something you’ve missed (or quietly buried under six tabs), I’ll bring it up — gently.

🎯 I understand the why, not just the what

Your goals. Your energy. Your capacity.
If something doesn’t align with where you’re headed, I’ll say so.

🌍 I think like a whole-business partner

With over 15 years in sales, ops, and account management — including a shiny award in my 20s — I know how the whole machine runs.
Not just one cog at a time.

📈 I think commercially and practically

Growth, capacity, profitability — I’ve got my eye on all of it.
(And yes, I’ve got a Level 3 ILM in Leadership & Management to back that up. Strategic thinking with structure.)

💬 And the most “me” bit?

I’d rather gently suggest something and hear “nah”
than sit on an idea that could’ve made your life easier.

❤️ I also have what I call a disgusting amount of empathy

I feel what people feel.
That’s why I work closely with a small number of brilliant clients, because I actually give a damn.
(And because, let’s be honest, I don’t work with just any sausage.)

Who am I behind the tabs and tidy folders?

• Based in Somerset, supporting small business owners across the UK
• Mum, dog and cat person, reluctant outdoorsy type in a child-sized Dryrobe
• Supervised by Edna the cat (very vocal) and Buddy the sea-mammal-disguised-as-a-dog
• Partial to espresso, memes, and sleep
• People watching as a sport with my husband

When I’m not in the thick of client work, you’ll usually find me running Waffle & Write sessions, a space for you to brain-dump the spaghetti and leave with a clear, structured plan (and probably a sigh of relief).

Sound like the kind of support you’ve been looking for?

I’ve got space to support one more brilliant business owner right now.

If you want someone who’ll bring order to the chaos, care about your goals, and still make space for a giggle…

Pop me a message saying:
“Hey sausage.“