Let’s be honest, if you’re thinking of hiring a Virtual Assistant, you’re probably not looking for jazz hands or jargon.
You want someone who gets the job done. Someone who understands your business. Someone you don’t have to spoon-feed. Someone you trust.
And since I’m not a fan of big sales spiels, I’ll let the people who’ve actually worked with me do most of the talking.
What clients say about working with me
“My biggest concern before hiring Lily was that my instructions wouldn’t be followed. But I was pleasantly surprised — she stuck to the brief perfectly. Any changes I requested were handled quickly and efficiently. Lily is attentive, responsive, and truly reliable.” SB
“Working with Lily has made a huge difference to my business. I’ve regained precious time, revamped my entire website, and landed a major new project as a result. She’s proactive and genuinely invested in helping your business.” GR
“She just stepped in, read the SOP, and cracked on. Knows my ethics. Knows my products. Genuinely chuffed when she wanted to work with me.” CG
What Waffle & Write clients say
“Running two businesses, volunteering, and being a mum of three means there’s always a lot whirring. In 30 minutes, Lily helped me get it all out then turned it into a usable, colour-coded plan. Everyone needs a Lily in their life.” CW
What colleagues and managers say
“One of the most organised and reliable people I know. Always met deadlines. Trusted to handle my whole sales territory while I was away.” JS
“Diligent, honest, commercially switched on. Builds trust quickly. Understands people and products.” AS
“Not just a great salesperson — accurate admin, strategic thinking, and actual graphs to back it up. I’d rehire her in a heartbeat.” KT
“Highly articulate. Can-do attitude. Took responsibility, worked independently, and made things happen.” JC
So what does all that actually mean in practice?
If we work together, here’s what you get:
A strategic thinker who spots the gaps and gently challenges where needed. Calm, capable energy (with the occasional caffeine jolt). 15+ years of experience in business support, sales, ops, and people. ILM Level 3 in Leadership & Management — because I understand how businesses run and how people tick.
You’ll also get a VA who doesn’t just do the tasks, but actually gives a damn about how supported and spacious your business feels.
Not sure where to start?
That’s completely normal. Most people come to me knowing something needs to change but not quite knowing what.
If that’s you, Waffle & Write is the perfect starting point. A focused 30 or 60-minute session where you talk, I listen, and we turn whatever’s swirling into a proper written summary you can actually do something with and walk away with a clear brain.
Find out more about Waffle & Write →
Or if you’re ready to dive straight into ongoing support, have a look at my Strategic VA services and VA packages to see if we’d be a good fit.